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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.

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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Advertising is the way great brands get to be great brands.
AL RIES

Advertise Brand Great Way
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
Each year we send more and receive less.
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Each Less More Receive Send Year
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Brand Business Customer Distinguishable Narrow Scope Singer Want World
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand

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