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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.

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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth

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The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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The next generation product almost never comes from the previous generation.
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Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
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