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Everyone is interested in what‘s new. Few people are interested in what‘s better.

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Better Everyone New People

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
AL RIES

Answer Brand Own Three Trouble Two
A branding program should be designed to differentiate your cow from all the other cattle on the range.
AL RIES

Brand Business Cattle Cow Design Lok Market Other Program Range
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
Everyone is interested in what‘s new. Few people are interested in what‘s better.
AL RIES

Better Everyone New People
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
Your brand’s power lies in dominance.
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Brand Dominance Lie Power
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader
A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
Positioning is not what you do to a product.
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Mind Position Product
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
AL RIES

Communication Fear Overcommnicate Problem Society World Year

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