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I love market research because you really have an idea of what your consumers are looking for.

Aerin Lauder

I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
AERIN LAUDER

Always Beauty Child Children Fragrance Loved Magazine Summer Uncle Wore
I’m natural, but I wear makeup seven days a week.
AERIN LAUDER

Day Makeup Natural Seven Week
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research
I love Pilates, I really do, and I do it three times a week because it works well for me.
AERIN LAUDER

Me Pilate Three Time Week Well Work
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
AERIN LAUDER

Always Arranged Asked Creative Director Fabric Furniture Lighting Love Room Well
And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER

Balancing Better Both Businesswoman Make Mother Motherhood
When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDER

Archives Country Creative Director First Job People Thing
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDER

Asked Beauty Creative Director Fun Girl Home
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDER

Change Create Effect Feeling Immediately Interesting Mood Scent
AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
AERIN LAUDER

Beautiful Entire Hard Work Life Passion Qualities Surrounded
I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDER

Book Decorate Furniture Object Room
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER

Being Happy Idea Interesting Lifestyle Really Something Trend Whole
Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDER

Beauty Decor Heritage Home Passion
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
AERIN LAUDER

Concept Creating Creative Development Fragrance Lipstick Passionate Process Product
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER

Beach Category Cross Easy Focus Focused Ideas Life Pillow Shop Summer

I love market research because you really have an idea of what your consumers are looking for.

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I love market research because you really have an idea of what your consumers are looking for.

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