The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDERI love market research because you really have an idea of what your consumers are looking for.
More Aerin Lauder Quotes
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I’ve always been inspired by beautiful interiors.
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Beauty is my heritage, but home decor is very much my passion.
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You always have to stay true to yourself.
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I love market research because you really have an idea of what your consumers are looking for.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER