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I love market research because you really have an idea of what your consumers are looking for.

Aerin Lauder

Luxury is anything that feels special. I mean, it can be a moment.
AERIN LAUDER

Beach Beautiful Children Feel Moment Special
Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
AERIN LAUDER

Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
AERIN LAUDER

Alien Children Esoteric Figure Idea Reinforce Seriously Something
I love laugh lines. It means you’ve had a good life.
AERIN LAUDER

Good Laugh Life Line Mean Positive
And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER

Balancing Better Both Businesswoman Make Mother Motherhood
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER

Art Children Display Everything Example Following Hidden Make Mom Proud Work
In terms of pots and pans, I just use the basics – Im not a snob like that.
AERIN LAUDER

Basic Pan Pot Snob Term Use
When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDER

Archives Country Creative Director First Job People Thing
It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
AERIN LAUDER

Beach Beautiful Expensive Kiss Luxury Mean Necessarily Picture Walk
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
AERIN LAUDER

Always Arranged Asked Creative Director Fabric Furniture Lighting Love Room Well
I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
AERIN LAUDER

Book Children Mother Passion Reading Share
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research
There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER

Being Happy Idea Interesting Lifestyle Really Something Trend Whole
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDER

Backbone Mom Mother Strong

I love market research because you really have an idea of what your consumers are looking for.

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I love market research because you really have an idea of what your consumers are looking for.

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