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I love market research because you really have an idea of what your consumers are looking for.

Aerin Lauder

I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDER

Book Decorate Furniture Object Room
AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
AERIN LAUDER

Beautiful Entire Hard Work Life Passion Qualities Surrounded
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
AERIN LAUDER

Actually Coem Environment Jacket Meeting Men Nice Thinking
My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDER

Backbone Mom Mother Strong
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
AERIN LAUDER

Always Arranged Asked Creative Director Fabric Furniture Lighting Love Room Well
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research
Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
AERIN LAUDER

Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
AERIN LAUDER

Brand Chairman Company Figure Prescriptive Small Uncle Worked
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
In terms of pots and pans, I just use the basics – Im not a snob like that.
AERIN LAUDER

Basic Pan Pot Snob Term Use
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDER

Change Create Effect Feeling Immediately Interesting Mood Scent
I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
AERIN LAUDER

Catastrophes Create Fun Gotten Hectic Home Horrible More Space Thinking World
I love Pilates, I really do, and I do it three times a week because it works well for me.
AERIN LAUDER

Me Pilate Three Time Week Well Work
I’m natural, but I wear makeup seven days a week.
AERIN LAUDER

Day Makeup Natural Seven Week
And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER

Balancing Better Both Businesswoman Make Mother Motherhood

I love market research because you really have an idea of what your consumers are looking for.

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I love market research because you really have an idea of what your consumers are looking for.

Related Topics

Popular Authors

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