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I love market research because you really have an idea of what your consumers are looking for.

Aerin Lauder

One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
AERIN LAUDER

Creative Enjoyed One Process Really Summer Worked
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
AERIN LAUDER

Experienced Knowledgeable People Priceless Special Talented Thinking
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDER

Concept House Lifestyle Overall People Shade
I’m natural, but I wear makeup seven days a week.
AERIN LAUDER

Day Makeup Natural Seven Week
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research
Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER

Art Children Display Everything Example Following Hidden Make Mom Proud Work
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER

Beach Category Cross Easy Focus Focused Ideas Life Pillow Shop Summer
I’ve always been inspired by beautiful interiors.
AERIN LAUDER

Always Beautiful Inspired Interior
There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER

Being Happy Idea Interesting Lifestyle Really Something Trend Whole
When you ask women what’s the one thing they wish they had more of, they always say time.
AERIN LAUDER

Always Ask More One Thing Time Wish Women
I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
AERIN LAUDER

Actually Coem Environment Jacket Meeting Men Nice Thinking
Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDER

Beauty Decor Heritage Home Passion
It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
AERIN LAUDER

Beach Beautiful Expensive Kiss Luxury Mean Necessarily Picture Walk
I love Pilates, I really do, and I do it three times a week because it works well for me.
AERIN LAUDER

Me Pilate Three Time Week Well Work

I love market research because you really have an idea of what your consumers are looking for.

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I love market research because you really have an idea of what your consumers are looking for.

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