“It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.”

I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.

I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

I think to make your home as comfortable as possible is so important.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.

When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.

When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.

In terms of pots and pans, I just use the basics – Im not a snob like that.

One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.

I always loved beauty and accessories, and it’s always something I was passionate about.

Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.

I love laugh lines. It means you’ve had a good life.

I’m natural, but I wear makeup seven days a week.

When you ask women what’s the one thing they wish they had more of, they always say time.

As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.

Keeping up appearances is the most expensive thing in the world.

Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.

Hope is an expensive commodity. It makes better sense to be prepared.

Notes are expensive, spend them wisely.

Once I got a guitar that was relatively user-friendly, but not super-duper easy, I really came on as a guitarist, at that point. It helped. It was a super-expensive guitar either, but something needs to steer you a bit, if you’re playing an instrument that is really hard.

The third rule of life is this: Everything you buy today is smaller, more expensive, and not as good as it was yesterday.

My girlfriend said, Just buy me something crazy and expensive, something I don’t even need! So, I signed her up for radiation treatment.

Our Bollywood stars who talk of being part of 100 crore films, I think I belong to the 1,000 crore club.