The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDERIt can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
More Aerin Lauder Quotes
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Luxury is anything that feels special. I mean, it can be a moment.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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I’m natural, but I wear makeup seven days a week.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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I think to make your home as comfortable as possible is so important.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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Beauty is my heritage, but home decor is very much my passion.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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You always have to stay true to yourself.
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I love market research because you really have an idea of what your consumers are looking for.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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I’ve always been inspired by beautiful interiors.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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