Brand-Dropping’ is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist’s creative outlet or typical style.
ADAM KLUGER
ADAM KLUGER
Adam Kluger on agency
Adam Kluger13 quotes“Brand-Dropping’ is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist’s creative outlet or typical style.”
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Pitbull is great with brands.
Adam KlugerAdam Kluger There is a strong demand for Michael Jackson’s music and merchandise, and that will only increase as more material surfaces in the years following his death.
Adam KlugerAdam Kluger I attended a post-college program in L.A. for Music Business and Production.
Adam KlugerAdam Kluger Took several courses involving Music Production, Arrangement, and Songwriting.
Adam KlugerAdam Kluger I initially wanted to work in the music industry more on the A&R side.
Adam KlugerAdam Kluger It’s every brand’s goal to be seen in the mainstream, and hip-hop music has become mainstream music.
Adam KlugerAdam Kluger Endorsements with hip-hop artists work because hip-hop artists typically set the most trends
Adam KlugerAdam Kluger I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn’t support the brand or it doesn’t make sense for the song, then it will never work.
Adam KlugerAdam Kluger While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business
Adam KlugerAdam Kluger The music industry’s very laid back while I’m very, very aggressive.
Adam KlugerAdam Kluger So you could say I had a natural knack for the advertising world.
Adam KlugerAdam Kluger What we do is try to pair them up so that both sides are happy.
Adam KlugerAdam Kluger
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