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Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

Companies should be selling ideas more than benefits. Sell ideas. Not stuff.
AARON ROSS

Benefit Company Idea Sell Stuff
One of the biggest mistakes companies make is brute force lead generation – “give me more leads!” -when they don’t understand that not all leads are the same.
AARON ROSS

Biggest Brute Force Company Generation Giving Mistake
If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.
AARON ROSS

Average Insightful Pipeline Predictingm Revenue Start
One-time revenue spikes that aren’t repeatable won’t help you achieve consistent year-after-year growth.
AARON ROSS

Consistent Growth Helping Spike Year
Of course you want more revenue, but what good is it if it isn’t predictable?
AARON ROSS

Course Couse Predictable Revenue Want

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Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

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Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

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