One of the biggest mistakes companies make is brute force lead generation – “give me more leads!” -when they don’t understand that not all leads are the same.
AARON ROSSCompanies should be selling ideas more than benefits. Sell ideas. Not stuff.
More Aaron Ross Quotes
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If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.
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Of course you want more revenue, but what good is it if it isn’t predictable?
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One-time revenue spikes that aren’t repeatable won’t help you achieve consistent year-after-year growth.
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Companies should be selling ideas more than benefits. Sell ideas. Not stuff.
AARON ROSS