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History has been written not by the most talented but by the most motivated.

Peter Drucker

By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
The first rule in decision-making is that one does not make a decision unless there is disagreement.
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Decision Oneself Rule
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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Customer Himself Understand
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
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Danger Result True Wrong
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
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Entrepreneur Risk
Keep your eye on the task, not on yourself. The task matters, and you are a servant.
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Eyes Job Yourself
Managing yourself requires taking responsibility for relationships.
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Relationship Responsibility Yourself
Whenever you see a successful business, someone once made a courageous decision.
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Courage Decision See Success Yourself
Entrepreneurship is neither a science nor an art. It is a practice.
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Art Entrepreneur Practice Science
Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.
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Believe Himself Ideas People
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
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Act Creation Entrepreneur Innovation Money
It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
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Excellence Improvement
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
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Greatness Quite
There is only one valid definition of business purpose: to create a customer.
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Business Creation Customer Purpose
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
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Attachment Business People
Management is doing things right; leadership is doing the right things.
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Deep Different Leadership Right
The most important thing in communication is to hear what isn’t being said.
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Communication Deep Important
The purpose of business is to create and keep a customer.
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Business Creation Customer Purpose
A man should never be appointed to a managerial position if his vision focuses on people’s weaknesses rather than on their strengths. The man who always knows exactly what people cannot do, but never sees anything they can do, will undermine the spirit of his organization.
PETER DRUCKER

Focus Man People Spirit Strength Vision Weakness
Is this still worth doing? And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.
PETER DRUCKER

Difference Excellence Job Result Worth
Meetings are by definition a concession to deficient organization For one either meets or one works. One cannot do both at the same time.
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Business Job Oneself Time
Unless commitment is made, there are only promises and hopes; but no plans.
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Commitment Hope Planning Promise
You should not change yourself, but create yourself, that mean build around your strengths and removing bad habits
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Bad Change Creation Habit Strength Yourself
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result

History has been written not by the most talented but by the most motivated.

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History has been written not by the most talented but by the most motivated.

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