Always think, ‘what’s the worst that can happen’ and have some kind of strategy to deal with it.
RICHARD BRANSONThe key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.
More Richard Branson Quotes
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Business opportunities are like buses, there’s always another one coming.
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The best way of learning about anything is by doing.
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To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.
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I am convinced that companies should put staff first, customers second and shareholders third – ultimately that’s in the best interest of customers and shareholders.
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You can’t run a business without taking risks. The brave may not live forever – but the cautious do not live at all!
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If you can run one business well, you can run any business well.
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Don’t bother doing something unless you’re radically different from the competition.
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I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.
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No failure means no risk, which means nothing new.
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Never take your eyes off the cash flow because it’s the life blood of business.
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If you’re looking to become an entrepreneur then don’t waste your time going to university or business school – just get on and do it.
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Education doesn’t just take place in stuffy classrooms and university buildings, it can happen everywhere, every day to every person.
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People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.
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Follow your instincts and live with the consequences.
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I am a great believer that you need passion and energy to create a truly successful business.
RICHARD BRANSON






