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We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.

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Accomplishment Company Leadership Lesson People Team

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
Repetitive exceptional performance became a habit.
JOCKO WILLINK

Performance
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
JOCKO WILLINK

Achievement Belief Leadership Learning Perseverance Possible Victory
Establishing an effective and repeatable planning process is critical to the success of any team.
JOCKO WILLINK

Establishment Planning Success Team
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology

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