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We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.

Jocko Willink

The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
JOCKO WILLINK

Greatness Leadership Team
The infamous they.
JOCKO WILLINK

Famous One Liner
Most important of all, he believed winning was possible.
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Believe Himself Important Possible Win
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
JOCKO WILLINK

Explanation Leadership Photograpgh
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
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Effort Goal See
A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
There is no easy way.
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Easy Hard Time Inspirational
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
Remember to keep your ego in check. Don’t judge people.
JOCKO WILLINK

Judgement People Remember Yourself
Take care of your gear and your gear will take care of you.
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Care Material
You have to BE VIGILANT. You have to be ON GUARD. You have to HOLD THE LINE on the seemingly insignificant little things— things that shouldn’t matter—but that do.
JOCKO WILLINK

Importance Worth Yourself
So how can a leader become great if they lack the natural characteristics necessary to lead? The answer is simple: a good leader builds a great team that counterbalances their weaknesses.
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Greatness Leadership Necessary Simplicity Team Weakness
People do not follow robots.
JOCKO WILLINK

People Technology
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time

We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.

Related Topics

Popular Authors

We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.

Related Topics

Popular Authors

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