“If we fight in the ocean, we lose, but if we fight in the river, we win.”

A peace talk is always difficult, always complicated.

I don’t care about revenues.

Forget about your competitors, just focus on your customers.

I don’t want people to have deep pockets but shallow minds.

If you don’t give up, you still have a chance. Giving up is the greatest failure.

The most unreliable thing in this world is human relationships.

If we are a good team and know what we want to do, one of us can defeat ten of them.

No matter what your current condition, how or where you grew up, or what education or training you feel you lack, you can be successful in your chosen endeavor. It is spirit, fortitude, and hardiness that matter more than where you start.

When we have money, we start making mistakes

Alibaba is an ecosystem that helps small business to grow.

It doesn’t matter if I failed. At least I passed the concept on to others. Even if I don’t succeed, someone will succeed.

Our philosophy is, using internet technology, we can make every company become Amazon.

I want to change history, do something important in my life, and influence individuals like we have with millions of small businesses on Alibaba. Then they love and respect you because you made their life important.

It’s not that other countries steal jobs from you guys. It’s your strategy. Distribute the money and things in a proper way.

Once in your life, try something. Work hard at something. Try to change. Nothing bad can happen.

I know nothing about technology.

Our success has really been based on partnerships from the very beginning.

Make a game plan and stick to it. Unless it’s not working.

The United States is definitely ahead in culture of innovation. If someone wants to accomplish great things, there is no better place than the U.S.

Image means a lot. It is everything in the business that we are in.

If thou wishest to get rid of thy evil propensities, thou must keep far from evil companions.

I find out what the world needs. Then I go ahead and try to invent it.

We always think of failure as the antithesis of success, but it isn’t. Success often lies just the other side of failure.

There’s nobody in the business strong enough to scare me.