Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODINYou cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
More Seth Godin Quotes
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People rarely buy what they need. They buy what they want.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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You are not your resume, you are your work.
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A brand that stands for what all brands stand for stands for nothing much.
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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The job is not your work; what you do with your heart and soul is the work.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Why waste a sentence saying nothing?
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The best way to be missed when you’re gone is to stand for something when you’re here.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN