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Finding new ways, more clever ways to interrupt people doesn’t work.

Seth Godin

If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing

Finding new ways, more clever ways to interrupt people doesn’t work.

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Finding new ways, more clever ways to interrupt people doesn’t work.

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