Just because something is easy to measure doesn’t mean it’s important.
SETH GODINAt least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
More Seth Godin Quotes
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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A book is a souvenir of an idea.
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People rarely buy what they need. They buy what they want.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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Why waste a sentence saying nothing?
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Don’t be different just to be different. Be different to be better.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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Leadership is the art of giving people a platform for spreading ideas that work.
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We’re all born creative, it takes a little while to become afraid.
SETH GODIN