If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODINBefore you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
More Seth Godin Quotes
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The cost of being wrong is less than the cost of doing nothing.
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If I fail more than you do, I win.
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Making promises and keeping them is a great way to build a brand.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN