As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODINBefore you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
More Seth Godin Quotes
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A brand that stands for what all brands stand for stands for nothing much.
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If you can’t state your position in eight words, you don’t have a position.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Don’t create for the masses. Create for the people who are your kind of weird.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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If you wait until there is another case study in your industry, you will be too late!
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Too often, the person who wrecks our work is us.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Anyone who says failure is not an option has also ruled out innovation.
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The habit of doing more than is necessary can only be earned through practice.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN