Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODINSo much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
More Seth Godin Quotes
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The less people know, the more they yell.
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The job is not your work; what you do with your heart and soul is the work.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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I define anxiety as experiencing failure in advance.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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As soon as we associate reading with a test, we’ve missed the point.
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Why waste a sentence saying nothing?
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Too often, the person who wrecks our work is us.
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If I fail more than you do, I win.
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How was your day?’ is a question that matters a lot more than it seems.
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People talking about you is far more effective than talking about yourself.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN