Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODINSo much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
More Seth Godin Quotes
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Just about anything worth doing is worth doing better.
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As you’ve probably discovered, great work makes us uncomfortable.
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A brand that stands for what all brands stand for stands for nothing much.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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The job is not your work; what you do with your heart and soul is the work.
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Defending mediocrity is exhausting.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Surprise and differentiation have far more impact than noise does.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Too often, the person who wrecks our work is us.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Your generosity is more important than your perfection.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN