Make enough mole hills, and eventually you will build a mountain.
SETH GODINLearning is not watching a video, learning is taking action and seeing what happens.
More Seth Godin Quotes
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Why waste a sentence saying nothing?
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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As soon as we associate reading with a test, we’ve missed the point.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Don’t find customers for your products, find products for your customers.
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Just because something is easy to measure doesn’t mean it’s important.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN