At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODINLearning is not watching a video, learning is taking action and seeing what happens.
More Seth Godin Quotes
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If you are wiling to do something that might not work, you are closer to being an artist.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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Just because something is easy to measure doesn’t mean it’s important.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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The cost of being wrong is less than the cost of doing nothing.
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Not adding value is the same as taking it away.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Your best customers are worth far more than your average customers.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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A brand that stands for what all brands stand for stands for nothing much.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN