The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODINLearning is not watching a video, learning is taking action and seeing what happens.
More Seth Godin Quotes
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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As long as you want to please everyone, you won’t please anyone.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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There’s a big difference between not settling and not starting.
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Anyone who says failure is not an option has also ruled out innovation.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Art is the act of navigating without a map.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN