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Successful leadership is not about being tough or soft, sensitive or assertive, but about a set of attributes. First and foremost is character

Warren G. Bennis

At the time, Sculley was destined to be the head of Pepsico. The clincher came when Jobs asked him, “How many more years of your life do you want to spend making colored water when you can have an opportunity to come here and change the world?”
WARREN G. BENNIS

Colored Sculley Time Water
Leaders wonder about everything, want to learn as much as they can, are willing to take risks, experiment, try new things. They do not worry about failure but embrace errors, knowing they will learn from them.
WARREN G. BENNIS

Errors Knowing Worry
Excellence is a better teacher than mediocrity. The lessons of the ordinary are everywhere. Truly profound and original insights are to be found only in studying the exemplary.
WARREN G. BENNIS

Retirement Teacher Teaching
Think of successful creative collaborations are dreams with deadlines.
WARREN G. BENNIS

Dream Successful Thinking
The leaders I met, whatever walk of life they were from, whatever institutions they were presiding over, always referred back to the same failure something that happened to them that was personally difficult, even traumatic.
WARREN G. BENNIS

Iron Leadership Motivational
Government is like an onion. To understand it, you have to peel through many different layers. Most outsiders never get beyond the first or second layer.
WARREN G. BENNIS

Different Government Onions
Successful leadership is not about being tough or soft, sensitive or assertive, but about a set of attributes. First and foremost is character
WARREN G. BENNIS

Character Moving Successful
Great leaders love talent and know where to find it. They surround themselves with talented people who can work effectively together.
WARREN G. BENNIS

Leader People Together
Leaders keep their eyes on the horizon, not just on the bottom line.
WARREN G. BENNIS

Eye Horizon Leadership
First and foremost, effective leaders must continuously strive to make themselves smarter and better at making judgments.
WARREN G. BENNIS

Firsts Judgment Leader
You need people who can walk their companies into the future rather than back them into the future.
WARREN G. BENNIS

Needs People Vision
Encourage reflective backtalk: Leaders know the importance of having someone in their lives who will unfailingly and fearlessly tell them the truth.
WARREN G. BENNIS

Importance Knows Leader
The leader has a clear idea of what he wants to do professionally and personally, and the strength to persist in the face of setbacks, even failures
WARREN G. BENNIS

Ideas Leadership Want
Failing organizations are usually over-managed and under-led.
WARREN G. BENNIS

Business Failure Leadership
Create a compelling vision, one that takes people to a new place, and then translate that vision into a reality.
WARREN G. BENNIS

People Reality Vision
Becoming a leader is synonymous with becoming yourself. It is precisely that simple, and it is also that difficult.
WARREN G. BENNIS

Honesty Leadership Simple

Successful leadership is not about being tough or soft, sensitive or assertive, but about a set of attributes. First and foremost is character

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Successful leadership is not about being tough or soft, sensitive or assertive, but about a set of attributes. First and foremost is character

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