You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODINHow was your day?’ is a question that matters a lot more than it seems.
More Seth Godin Quotes
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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Why waste a sentence saying nothing?
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We’re all born creative, it takes a little while to become afraid.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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There’s a big difference between not settling and not starting.
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Connect, create meaning, make a difference, matter, be missed.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN







