“The entire world economy rests on the consumer; if he ever stops spending money he doesn’t have on things he doesn’t need — we’re done for.”

Several of my critics have said, ‘Bowerman just tacks up a piece of paper in the locker room and turns his runners loose.’ They’re partially right. I do give the athletes a relatively free rein and for good reason. One of my principles is? ‘Don’t overcoach.’

Harness the Power of Accelerated Failure – the faster you fail, the faster you succeed.

There’s no such thing as bad weather, just soft people.

I still bother with runners I call hamburgers. They’re never going to run any record times. But they can fulfill their own potential.

Now it is done by the central bankers and Treasury Secretaries themselves. They don’t apologize for it. They don’t hang their heads and contemplate blowing their brains out. Instead, they’re proud of it… announcing that they ‘saved civilization,’ or some such claptrap.

You don’t get what you want from investing, you get what you deserve.

God determines how fast you’re going to run; I can help only with the mechanics.

Neither limits nor adversity are what ruin men. Under pressure, they handle themselves pretty well. It’s the lack of limits they can’t handle. That’s when they run amok. So, if you really want to see what a man is made of let him think he can get away with something.

Don’t give anything away. Never make it easy for the guys you are trying to beat.

A man on his owns knows that he is best advised to leave his dumbbell neighbors alone. But let him join a political party, and he fantasizes that he has the right and the power to tell everyone on the block what to do.

A teacher is never too smart to learn from his pupils.

To bring inspiration and innovation to every athlete* in the world.

Yes, there are constraints on the way the insiders use their power. There are ‘checks and balances,’ built into the constitution, for example.

The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works most intelligently.

And there are cultural norms and traditional prohibitions. But eventually, the norms and traditions wear off, like painkillers. And then, the pain of raw government begins again.

None of the problems that caused the crises in Europe and America have been resolved. They have been delayed and expanded by more debt and more money printing and will lead to more and worse crises.

We must become expressions of, not consumers of, realization.

It is not really about them though it targets them as consumers.

I love market research because you really have an idea of what your consumers are looking for.

The family is also important to businessmen. It is one of the major purchasing groups of our consumer society.

I don’t like it when it’s consumer advocacy, like how you should spend your $60. Great criticism is a kind of literature.

A consumer society is about simplfying and degrading the consumer as well as the product.

As soon as people enter a theater they must become moron consumers who must be fed information.

Nothing is as easy or natural as consumer brands want us to think – no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There’s an inherent irony.