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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

Ben Goldacre

Positive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.
BEN GOLDACRE

Cancer Inspiration Motivation
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
BEN GOLDACRE

Adopt Doctors Drugs Enthusiastic
These corporations run our culture, and they riddle it with bullshit.
BEN GOLDACRE

Bullshit Culture Running
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
Children can be disgusting, and often they can develop extraordinary talents, but I’m yet to meet any child who can stimulate his carotid arteries inside his ribcage.
BEN GOLDACRE

Children Talent
I spend a lot of time talking to people who disagree with me – I would go so far as to say that it’s my favourite leisure activity.
BEN GOLDACRE

Activities Leisure People Talking
The placebo effect is one of the most fascinating things in the whole of medicine. It’s not just about taking a pill, and your performance and your pain getting better. It’s about our beliefs and expectations. It’s about the cultural meaning of a treatment.
BEN GOLDACRE

Inspiration Motivation Pain
Teaching needs an ecosystem that supports evidence-based practice. It will need better systems to disseminate the results of research more widely, but also a better understanding of research, so that teachers can be critical consumers of evidence.
BEN GOLDACRE

Practice Teacher Teaching
If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.
BEN GOLDACRE

Book Real Writing
And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you’ll still be wrong, but you’ll be wrong with a lot more panache and flair than you could possibly manage right now.
BEN GOLDACRE

Book Ends might
Just just because there are flaws in aircraft design that doesn’t mean flying carpets exist.
BEN GOLDACRE

Design Mean Pain
Yes. I’m a doctor, an epidemiologist, and lots of my professional colleagues flip back and forth between industry and medical roles. I know them; they are not bad people. But it is possible for good people in bad systems to do things that inflict enormous harm.
BEN GOLDACRE

Doctors People Roles
Eat lots of fruit and vegetables, and live your whole life in every way as well as you can: exercise regularly as part of your daily routine, avoid obesity, don’t drink too much, don’t smoke, and don’t get distracted from the real, basic, simple causes of ill health.
BEN GOLDACRE

Daily Excercise Life Lot Obesity Routine Vegetable
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together

If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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