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As a company grows, communication becomes its biggest challenge.

Ben Horowitz

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
As a startup CEO, I slept like a baby. I woke up every 2 hours and cried.
BEN HOROWITZ

Baby Hours Motivation
When you’re making a critical decision, you have to understand how it’s going to be interpreted from all points of view. Not just your point of view, not just the person you’re talking to, but the people that aren’t in the room. Everybody else.
BEN HOROWITZ

Critical Decisions Talking Views
The key to high-quality communication is trust, and its hard to trust somebody that you dont know.
BEN HOROWITZ

Communication Keys Quality
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
You don’t need every investor to believe that you can succeed. You only need one.
BEN HOROWITZ

Believe Inspiration Needs
Wartime CEO is too busy fighting the enemy to read management books written by consultants who have never managed a fruit stand.
BEN HOROWITZ

Book Enemy Fighting
How do you make your company a good place to work in general? That’s a really really really large and complex set of skills.
BEN HOROWITZ

Jobs Skills Training
In a company, hundreds of decisions get made, but objectives and goals are thin.
BEN HOROWITZ

Decision Goal Made
Nothing motivates a great employee more than a mission that’s so important that it supersedes everyone’s personal ambition.
BEN HOROWITZ

Ambition Important Mission
Yeah, I became a successful entrepreneur… Eventually
BEN HOROWITZ

Become Entrepreneur Successful
Until you make the effort to get to know someone or something, you don’t know anything.
BEN HOROWITZ

Anything Effort Knows Someone Something
There are no shortcuts to knowledge, especially knowledge gained from personal experience. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.
BEN HOROWITZ

Knowing Knowledge Gain Nothing Shortcut
As companies move to web-based computing they get a lot more servers, which are difficult to manage and control. All kinds of problems can arise – security, quality and worms.
BEN HOROWITZ

Kind Moving Quality
A lot of it is on the job training, combined with excellent mentorship.
BEN HOROWITZ

Excellent Job Lot Mentorship Training
Here’s Kanye, the great musical genius of his generation in hip hop, but, like, society really can’t even deal with him because he’s always saying something that people go, ‘Oh, I can’t believe Kanye said that. I can’t believe he did that.’
BEN HOROWITZ

Believe Musical Genius People

As a company grows, communication becomes its biggest challenge.

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As a company grows, communication becomes its biggest challenge.

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