She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGERWe only see what we look at. To look is an act of choice.
More John Berger Quotes
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Those who first invented and then named the constellations were storytellers.
JOHN BERGER -
What is significant, and is so difficult for the urban stranger to understand, is that the two statements are connected by an and not by a but.
JOHN BERGER -
This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
JOHN BERGER -
What any true painting touches is an absence – an absence of which without the painting, we might be unaware. And that would be our loss.
JOHN BERGER -
Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
JOHN BERGER -
To live and die amongst foreigners may seem less absurd than to live persecuted or tortured by one’s fellow countrymen….
JOHN BERGER -
One can say of language that it is potentially the only human home, the only dwelling place that cannot be hostile to man.
JOHN BERGER -
The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGER -
Pleasure and pain need to be considered together; they are inseparable. Yet the space filled by each is perhaps different. Pleasure, defined as a sense of gratification, is essential for nature
JOHN BERGER -
The human imagination… has great difficulty in living strictly within the confines of a materialist practice or philosophy.
JOHN BERGER -
What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind.
JOHN BERGER -
The envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGER -
Ever since the Greek tragedies, artists have, from time to time, asked themselves how they might influence ongoing political events.
JOHN BERGER -
The camera relieves us of the burden of memory.
JOHN BERGER -
If the public photograph contributes to a memory, it is to the memory of an unknowable and total stranger.
JOHN BERGER