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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.

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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Typography should not vary widely in an interface.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Define what the product will do before you design how the product will do it.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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