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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.

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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
Design principle: Take things away until the design breaks, then put that last thing back in.
ALAN COOPER

Back Break Design Last Principle Thing
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER

Being Human Interact Object React Sentiment Soon Sufficient
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
You can get spiritual things out of books and stories and they have nothing to do with religion.
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Book Nothing Out Religion Spiritual Story Thing
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Early Interface Magic Powerful Pretend Scenario Stage Tool
Men do not greet one another like this … except perhaps at rugby club dinners.
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Another Club Dinner Except Geet Men One Perhaps Rugby
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPER

Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
Form follows function straight to hell.
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Follow Function Hell Straight
In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Around Begin Behave Human Instinct Other Sentient Special Tell Word
English bohemians sit in cold orderly rows, like carrots.
ALAN COOPER

Bohemian Carrot Cold English Like Orderly Row Sit
I’m a huge believer in putting music out as quickly as early as possible.
ALAN COOPER

Believer Early Huge Music Possible Put Quick

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