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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.

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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product
English bohemians sit in cold orderly rows, like carrots.
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Bohemian Carrot Cold English Like Orderly Row Sit
Design principle: Take things away until the design breaks, then put that last thing back in.
ALAN COOPER

Back Break Design Last Principle Thing
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Computer Human Imagine Memory Simply Something True
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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Computer Invade Life Live Run
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Alien Computer Facemfriend Human Manner Memory Own Recognize Work
I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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Before Business Certain Father Good Husband Just Learn Rock Star Thing Try
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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Amazing Bring Fan Hold Keep Seem Teenager
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
ALAN COOPER

Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Boxing Excuse Look Madam Mirror Nose Seen State Well
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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Beautiful Better Cool Interface Less Matter
There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPER

Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Annoy Corner Even Every Few Infuriate Kill Live Machine

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