If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPERWell madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
More Alan Cooper Quotes
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Usability methods are like sandpapering a chair.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
ALAN COOPER






