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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.

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Usability methods are like sandpapering a chair.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Define what the product will do before you design how the product will do it.
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You Don’t Have to Go Home from Work Exhausted!
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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There’s only one thing you can use against pure logic, and that’s common sense.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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