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Define what the product will do before you design how the product will do it.

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Before Define Design Product

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Amount Chair Make Sandpaper Smoother Table Turn
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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Cool Die Evolve Kind Musician New Thing Try
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Computer Human Imagine Memory Simply Something True
Usability methods are like sandpapering a chair.
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Chair Like Method Sandpaper Usability
English bohemians sit in cold orderly rows, like carrots.
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Bohemian Carrot Cold English Like Orderly Row Sit
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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Amazing Bring Fan Hold Keep Seem Teenager
In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Around Begin Behave Human Instinct Other Sentient Special Tell Word
I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
ALAN COOPER

Before Business Certain Father Good Husband Just Learn Rock Star Thing Try
The things like that we could fight about, we really don’t. We are pretty lucky for that.
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Could Fight Lucky Pretty Really Thing
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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Different Experiment Just Keep Kind Like Make Music Over Record Same Want
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPER

Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work

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