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Marketing is not selling. Marketing is building a brand in the mind of the prospect.

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Brand Build Market Mind Prospect Sell

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
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Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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Band ContrAction Focus Law Narrow Stronger
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
That is, you position the product in the mind of the prospect.
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Mind Position Product You
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Build Computer First Incent Mind Position Prospect
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
Positioning is not what you do to a product.
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Mind Position Product

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