“What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.”

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.

After a slow buildup, people become convinced that they have known about the brand forever.

You must be willing to give up something in order to establish that unique position.

Each year we send more and receive less.

The next generation product almost never comes from the previous generation.

What should a brand leader advertise?

Advertising is the way great brands get to be great brands.

It’s better to be first in the mind than to be first in the marketplace.

That is, you position the product in the mind of the prospect.

It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Even if all the cattle on the range look pretty much alike.

You have to reduce the essence of your brand to a single thought or attribute.

The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.

Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Whatever has you afraid, angry, intimidated or frustrated tonight – take it to our all-powerful and all-capable God. He has the answer.

There’s an answer, if you reach into your soul, and the sorrow that you know will melt away.

When people say, ‘She’s got everything’, I’ve got one answer – I haven’t had tomorrow.

Won’t someone please answer my prayers before I’m old and gray. I’ve been lonely too long and all my family thinks I’m gay.

When you finally accept that it’s OK not to have answers and it’s OK not to be perfect, you realize that feeling confused is a normal part of what it is to be a human being.

It isn’t that there’s no right and wrong here. There’s no right.

All life long, the same questions, the same answers.

All that I have said and done, Now that I am old and ill, Turns into a question till I lie awake night after night And never get the answers right.