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Each year we send more and receive less.

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Each Less More Receive Send Year

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A brand should strive to own a word in the mind of the consumer.
AL RIES

Brand Consumer Mind Own Should Strive Word
Each year we send more and receive less.
AL RIES

Each Less More Receive Send Year
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
A branding program should be designed to differentiate your cow from all the other cattle on the range.
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Brand Business Cattle Cow Design Lok Market Other Program Range
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Advertise Catskill Else Everything Himalaya Market Strategy Time
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
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Answer Brand Own Three Trouble Two
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Brand Business Customer Distinguishable Narrow Scope Singer Want World
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate

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