“Each year we send more and receive less.”

When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.

It’s the first company to build the mental position that has the upper hand, not the first company to make the product.

The most powerful concept in marketing is owning a word in the prospects mind.

Changing the direction of a large company is like trying to turn an aircraft carrier.

Everyone is interested in what‘s new. Few people are interested in what‘s better.

Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

But with a laser, you can drill a hole in a diamond or wipe out cancer.

If you can build a powerful brand, you will have a powerful marketing program.

Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.

If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.

A successful branding program is based on the concept of singularity.

The crucial ingredient in the success of any brand is its claim to authenticity.

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

War and marketing have many similarities.

Positioning is not what you do to a product.

The city, a place to which one goes to do business, is a place where men overreach each other in the fight for money. But it is not a place in which one can live.

There exists, between people in love, a kind of capital held by each.

I am sure I was an evolutionist in the abstract, or by the quality and complexion of my mind, before I read Darwin, but to become an evolutionist in the concrete, and accept the doctrine of the animal origin of man, has not for me been an easy matter.

I still find each day too short for all the thoughts I want to think.

Declare Church and State forever separate and distinct, but each free within their proper spheres, and that all church property shall bear its own proportion of taxation.

The biggest obstacle was mixing abortion with overpopulation. These are two things that have nothing to do with each other.

The reason why so few people are agreeable in conversation is that each is thinking more about what he intends to say than others are saying.

Each has his own tree of ancestors, but at the top of all sits Probably Arboreal.