You need to allow enough time for this forgetting to take place
AL RIES
Good things happen when you narrow your focus.
More Al Ries Quotes
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You need to allow enough time for this forgetting to take place
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If you can build a powerful brand, you will have a powerful marketing program.
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IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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It is better to have 50% of one market, instead of 10% of five markets.
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Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Good things happen when you narrow your focus.
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Advertising is the way great brands get to be great brands.
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What should a brand leader advertise?
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But with a laser, you can drill a hole in a diamond or wipe out cancer.
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When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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War and marketing have many similarities.
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It’s better to be first in the mind than to be first in the marketplace.
AL RIES