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If you can build a powerful brand, you will have a powerful marketing program.

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Almost Brand Build Builder Come General Market Powerful Previous World

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Your brand’s power lies in dominance.
AL RIES

Brand Dominance Lie Power
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
If you can build a powerful brand, you will have a powerful marketing program.
AL RIES

Almost Brand Build Builder Come General Market Powerful Previous World
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
That is, you position the product in the mind of the prospect.
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Mind Position Product You
Positioning is not what you do to a product.
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Mind Position Product
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
War and marketing have many similarities.
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Many Market Similarity War
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product

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