“When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light.”

If you remember the shape of your spoon at lunch, it has to be the wrong shape.

to create harmonious whites inside the letters as well as between them.

It gives distance between the trees, the room to breathe and allow for life.

In its restraint, should be only felt but not perceived by the reader.

Typography must be as beautiful as a forest.

And it is the designer’s task with the help of this black to capture space.

From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design.

If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.

Thus I also grasped that the empty spaces are the most important aspect of a typeface.

Not like the concrete jungle of the tenements.

Helvetica is the jeans, and Universe the dinner jacket.

I am sure in some years from now you will see new posters with just white space and four lines in Garamond.

Helvetica is here to stay.

If we added up the killed and wounded from the Democrat wars in this country, it would be about 1.6 million Americans.

Well we looked at all the people in the Bible and we added ’em up all the way back to Adam and Eve, their ages: 12,000 years.

The Forsytes were resentful of something, not individually, but as a family; this resentment expressed itself in an added perfection of raiment, an exuberance of family cordiality, an exaggeration of family importance, and the sniff.

Super-stardom doesn’t scare or excite me. It’s just another ingredient added to my world.

You will have added your conception, your artful piece of stone.

Islam is perfect, there is nothing to be added or changed.