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If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.

Adrian Frutiger

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Poor Remember Shape Some Soup Spoon

Bagwalas

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And it is the designer’s task with the help of this black to capture space.
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Black Capture Designer Help Space Task
Thus I also grasped that the empty spaces are the most important aspect of a typeface.
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Aspect Empty Grasped Important Most Space Typeface
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light.
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Added Black Deprived Light Pen Put Rather Sheet Space White
If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
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Poor Remember Shape Some Soup Spoon
It gives distance between the trees, the room to breathe and allow for life.
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Akkow Breathe Distance Give Life Room Tree
I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
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Four Future Garamond.Line Now Poster See Some Space Sure White Year
Not like the concrete jungle of the tenements.
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Typography must be as beautiful as a forest.
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If you remember the shape of your spoon at lunch, it has to be the wrong shape.
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Beautiful Design Lunch
In its restraint, should be only felt but not perceived by the reader.
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Helvetica is the jeans, and Universe the dinner jacket.
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Helvetica is here to stay.
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From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design.
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to create harmonious whites inside the letters as well as between them.
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