The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
EDWARD DE BONOYou can’t dig a different hole by digging the same one deeper.
More Edward de Bono Quotes
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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If you wait for opportunities to occur, you will be one of the crowd.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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A question is a polite way of demanding something.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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If you never change your mind, why have one?
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You cannot dig a hole in a different place by digging the same hole deeper.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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The effective thinker treats arrogance as the major sin of thinking.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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Effectiveness without values is a tool without a purpose.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONO