People should realize we’re jerks just like them.
EDWARD DE BONOWhat the joke displays is a switch in perception. This is important in changing the way we think.
More Edward de Bono Quotes
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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A memory is what is left when something happens and does not completely unhappen.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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The awful thing is that you can never be aware of what you are not aware of.
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The image that concerns most people is the reflection they see in other people’s minds.
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Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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The Church has its problems, but the older I get, the more comfort I find there.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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Perception is real even when it is not reality.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Happiness is for those who don’t really need it. So I can live without happiness.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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