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You cannot look in a new direction by looking harder in the same direction.

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Direction Hard Yourself

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Perception is real even when it is not reality.
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People should realize we’re jerks just like them.
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If you never change your mind, why have one?
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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The awful thing is that you can never be aware of what you are not aware of.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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A question is a polite way of demanding something.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Effectiveness without values is a tool without a purpose.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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