“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Ninety-nine percent of advertising doesn’t sell much of anything.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Advertising reflects the mores of society, but it does not influence them.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

The advertisers who believe in the selling power of jingles have never had to sell anything.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Maybellene, why can’t you be true?

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I’ve been getting my makeup done professionally since I was 12, I’ve never found a brand that could create that glowing look and flawless finish we all want from beauty products with ingredients that were effective and safe. So I had to create it.

So what you’re saying is, I’m your brand of heroin? I teased, trying to lighten the mood. He smiled swiftly, seeming to appreciate my effort. Yes, you are exactly my brand of heroin.

I am very choosy about making event appearances and endorsing brands because, as actors, we have to be very responsible.

Yes, you are exactly my brand of heroin.

I’m gonna keep Very Rare as a street brand. I wanna make a new clothing brand and group. It’s gonna be more… high fashion.

Sometimes you do get caught up in the midst of becoming… a product, a brand, and not having a say in any of that.