Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
DAVID OGILVYYou now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
More David Ogilvy Quotes
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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Advertising is only evil when it advertises evil things.
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Advertising reflects the mores of society, but it does not influence them.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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If it doesn’t sell, it isn’t creative.
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
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Never stop testing, and your advertising will never stop improving.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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Leaders grasp nettles.
DAVID OGILVY






