The more informative your advertising, the more persuasive it will be.
DAVID OGILVYI did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
More David Ogilvy Quotes
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Never stop testing, and your advertising will never stop improving.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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The best ideas come as jokes. Make your thinking as funny as possible.
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If it doesn’t sell, it isn’t creative.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
DAVID OGILVY






