Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
GARY VAYNERCHUKUse every customer point of contact to weave stories about who you are and what your brand stands for.
More Gary Vaynerchuk Quotes
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You cannot underestimate the sharpness of people’s BS radar. They can spot a soulless, bureaucratic tactic a million miles away.
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No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
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Social marketing is now a 24-7 job.
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We only get to play this game one time, one life.
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Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
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It’s not about what you’re saying, it’s about how you listen.
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I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.
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You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
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The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.
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Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.
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Love your family, work super hard, live your passion.
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You can’t read about push ups. You gotta do them.
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If you’re not putting out relevant content in relevant places, you don’t exist.
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The person who can dominate during rough times is the person who can dominate, period.
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If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.
GARY VAYNERCHUK