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Any product that needs a manual to work is broken.

Elon Musk

When people really understand it’s do or die . If we work hard and pull through, it’s going to be a great outcome; people will give it everything they’ve got.
ELON MUSK

Die Outcome People Understand Work Hard
Great companies are built on great products.
ELON MUSK

Business Company Greatness One Liner Product
When space travel becomes as common as air travel, the future of civilization will be assured.
ELON MUSK

Air Assured Civilization Common Future Space Travel
People will buy the car just because it’s a great car. We want them to think it’s excellent value for money and then, oh yeah, it happens to be electric.
ELON MUSK

Buy Car Excellence Happen Money People Value
If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.
ELON MUSK

Business Cake Company Creation Entrepreneur Ingredient Proportion
Patience is a virtue, and I’m learning patience. It’s a tough lesson.
ELON MUSK

Inspirational Learning Lesson Patience Tough Virtue
I always like going South; somehow, it feels like going downhill.
ELON MUSK

Feeling Going Travel
I think life on Earth must be about more than just solving problems. It’s got to be something inspiring, even if it is vicarious.
ELON MUSK

Earth Life Problem Solve
My opinion is it’s a bridge too far to go to fully autonomous cars.
ELON MUSK

Bridge Car Opinion
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSK

Brand Impression Perception Product Reality Time
Humans need to be a multiplanet species.
ELON MUSK

Human Need Planet Species
A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company.
ELON MUSK

Business Company Group Motivational Organization People Product Service
I think it is possible for ordinary people to choose to be extraordinary.
ELON MUSK

Choose Extraordinary Inspirational Ordinary People Possible
Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
ELON MUSK

Business Determination Growth Innovation People Product Sell Start
Run a physics sim long enough & you’ll get intelligence.
ELON MUSK

Enough Intelligence Physics Run
I don’t think it’s a good idea to plan to sell a company.
ELON MUSK

Business Company Ideas Planning

Any product that needs a manual to work is broken.

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Any product that needs a manual to work is broken.

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