“It’s insane to me to ask anybody to be what they’re not. Know what you know the best, love the most. That’s always going to be the answer to the thing that you have the best shot at winning at.”

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.

Word of mouth works now, much more than ever. @-reply every single person.

Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.

Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

If people say you shouldn’t pursue business around your passion they are haters. Don’t believe them.

People are chasing cash, not happiness. When you chase money, you’re going to lose. You’re just going to. Even if you get the money, you’re not going to be happy.

No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Love your family, work super hard, live your passion.

You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!

The best thing to do is go as far out as you can get… what you regard as ‘too far’-and when others follow, as they will, move on.

My fans are the best. I mean if there was a war, I think they’d definitely win just because they’d kill them with kindness.

To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.

The best friend on earth of man is the tree: When we use the tree respectfully and economically, we have one of the greatest resources of the earth.

When all are guilty, no one is; confessions of collective guilt are the best possible safeguard against the discovery of culprits, and the very magnitude of the crime the best excuse for doing nothing.

The best thing about it is you’re showing kids that no matter where you grow up, what race you are, that you can achieve your dream.

I just try to be the best Patrick Mahomes I can be.

Never change who you are, and be the best you can be.