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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

Ray Kroc

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

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Popular Authors

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