I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
More Ray Kroc Quotes
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Luck is a dividend of sweat.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Look after the customer and the business will take care of itself.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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All money means to me is a pride in accomplishment.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Mankind will discover objects in space sent to us by the watchers.
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Are you green and growing or ripe and rotting?
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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You must perfect every fundamental of your business if you expect it to perform well.
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If you’re not a risk taker, you should get the hell out of business.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC