“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

If you live each day as it was your last, someday you’ll most certainly be right

Everybody in this country should learn how to program a computer, because it teaches you how to think.

The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

It takes a lot of hard work to make something simple.

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.

Let’s go invent tomorrow instead of worrying about what happened yesterday.

You can tell a lot about a person by who his or her heroes are.

I sat in a garage and invented the future.

It’s better to be a pirate than to join the Navy.

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.

You have to trust that the dots will somehow connect in your future.

None of us are as creative as all of us.

Without passion, any rational person would give up!

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Innovation distinguishes between a leader and a follower.

People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.

Success or failure in business is caused more by the mental attitude even than by mental capacities.

If you didn’t make mistakes, you wouldn’t get far.

I will not reason and compare my business is to create.

My mom worked for Apple, and my dad owned his own business.

It is the business of a virtuous clergy to censure vice in every appearance of it.

There is only one sort of discipline, perfect discipline.

The purpose of business is to create and keep a customer.

The less an organization has to do to produce results, the better it does its job.