People rarely buy what they need. They buy what they want.
SETH GODINThe status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
More Seth Godin Quotes
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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If you can raise money, you’re never going to have trouble getting a job.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Playing safe is very risky.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Quit or be exceptional. Average is for losers.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN