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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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