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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODIN

Leadership Mean Teamwork
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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