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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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