Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODINSelling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
More Seth Godin Quotes
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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The job is not your work; what you do with your heart and soul is the work.
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Not adding value is the same as taking it away.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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We fail when we give up too soon.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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Too often, the person who wrecks our work is us.
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You can be right or you can have empathy. You can’t do both.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN