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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

Seth Godin

Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

Related Topics

Popular Authors

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