The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODINAs creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
More Seth Godin Quotes
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Leadership is the art of giving people a platform for spreading ideas that work.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Nine years of experience is very different from one year of experience, nine times.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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The person who fails the most wins.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN