Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODINAs creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
More Seth Godin Quotes
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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A brand that stands for what all brands stand for stands for nothing much.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Make more decisions. That’s the only way to get better at it.
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Too often, the person who wrecks our work is us.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Quit or be exceptional. Average is for losers.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Keep starting until you finish.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN