Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODINBeing aware of your fear is smart. Overcoming it is the mark of a successful person.
More Seth Godin Quotes
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Surprise and differentiation have far more impact than noise does.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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How was your day?’ is a question that matters a lot more than it seems.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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As long as you want to please everyone, you won’t please anyone.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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The less people know, the more they yell.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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The big win is when you refuse to settle for average or mediocre.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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You don’t need more time in your day. You need to decide.
SETH GODIN