Just because something is easy to measure doesn’t mean it’s important.
SETH GODINThe essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
More Seth Godin Quotes
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Keep starting until you finish.
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We fail when we give up too soon.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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A brand that stands for what all brands stand for stands for nothing much.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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If you’re not the best in the world at what you do, then you have to get better.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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Make more decisions. That’s the only way to get better at it.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN