People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODINThe essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
More Seth Godin Quotes
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Defending mediocrity is exhausting.
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Remarkable visions and genuine insights are always met with resistance.
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Your best customers are worth far more than your average customers.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Don’t be different just to be different. Be different to be better.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Ideas that spread win.
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As soon as we associate reading with a test, we’ve missed the point.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN






