The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODINThe essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
More Seth Godin Quotes
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Not adding value is the same as taking it away.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Don’t find customers for your products, find products for your customers.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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You don’t need more time in your day. You need to decide.
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As soon as we associate reading with a test, we’ve missed the point.
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We’re all born creative, it takes a little while to become afraid.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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If you’re not the best in the world at what you do, then you have to get better.
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Anyone who says failure is not an option has also ruled out innovation.
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Keep starting until you finish.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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There’s no shortage of great ideas. There’s a shortage of execution.
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The person who fails the most wins.
SETH GODIN